Pharrell x G-Star RAW

Hi loves! Happy Monday. I hope you all had an amazing weekend.

Everyone knows I LOVE G-Star RAW. I used to intern for them when I studied in NYC. It was an awesome and cool experience and I have grown to love the brand. Recently, a very popular songwriter, artist, and fashion designer have teamed up with G-Star for an eco-conscious fashion project. This project is called "RAW for the Oceans". I am super excited to see what this collection will have to offer. Pharrell Williams is Bionic Yarn's brand ambassador. Bionic® "is the first high-performance eco-thread" made from recycled plastic bottles. Talk about being sustainable! A really dope artist with a really dope clothing brand, is simply magic! You will have to wait ALL summer long to see what they are cooking up. The projected release date is August 15, 2014. I can only imagine how far denim will be pushed now, hurry up August! 

Watch video below.  

xo CCMonai